Scope

Create a website that prioritizes the user experience through intuitive navigation, clear calls to action, visually appealing aesthetic that aligns with the brand's identity. Utilizes high-quality imagery and concise content to immediately grab attention, while also using interactive elements and subtle animations to encourage learning exploration of the brand.

Process

We started with a user-centered process that began with understanding the target audience, their needs, and the website's goals. This involved research, planning the site's structure and content, and creating wire frames to define the layout and functionality. I was then able to design and bring the site to life with branding elements, appealing aesthetics, and interactive features, followed by development where the design was built into a functioning website.

Solution

As we assessed the key metrics we saw low bounce rate (below 40%), indicating users are staying and exploring. An acceptable average session duration (over 2 minutes), showing users are consuming content. A significant number of page views per session (more than 3), suggesting users are navigating through multiple areas. Lastly- positive user feedback reflected in focus groups and surveys, all pointing towards a end-user satisfaction and a design that effectively held attention and encouraged interaction.